Monday Night Football' leaving ABC for ESPN.
I don't have pay TV. Maybe that's okay for the NFL and NBA because I'm not a typical target audience but there seems to be a growing number of people who are not plugged into pay TV.
Eventually there is going to be a three tiered market: NBA/NFL packages where you get it all; local packages to follow the teams and see national events; and free TV sports to keep the marketplace interested.
As they transform popular, free sports into pay events, they are making room for lower tiered sports in the free TV market and that means they are leaving room for them to catch on with the public.
One time not so long ago, breakfast cereal was king. Prices kept going up with profits until it made little sense to pay so much for cold cereal. People began to pay a bit more and get a fresh bagel or hot latte and muffin.
Point is the market switched and a cut in cereal prices didn't bring people back.
Habits change.
Monday Night Football on ESPN. Not a reason to get pay TV - not at all.
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